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Fusion Cartel Case Study

Case Study: How We Helped Fusion Cartel Client Become Profitable. Case Study – Digital 10X

Client: Fusion Cartel

Industry: E-commerce
Objective: Boost profitability by optimizing ad spend and improving organic rankings

Challenge:

Fusion Cartel was facing high ACOS, which was cutting into their profit margins. While their products had strong demand, inefficient ad targeting and a lack of organic ranking strategy made it difficult to scale profitably. Their listings also lacked optimized content, which affected conversion rates.

Solution:

We developed a dual-approach strategy focusing on PPC optimization and organic growth:

  • Granular Campaign Structuring: We separated campaigns based on match types and audience intent, allowing for better budget allocation and bid control.

  • Keyword Refinement: Through deep keyword research and continuous performance tracking, we shifted focus to high-converting, low-competition keywords while eliminating wasted spend on ineffective terms.

  • Dynamic Bid Adjustments: We implemented automated bid rules that adjusted bids based on conversion data, ensuring optimal positioning without overspending.

  • Enhanced Listing Content: We rewrote titles, bullet points, and descriptions to include high-ranking keywords while maintaining persuasive, benefit-driven copy.

  • A+ Content & Brand Storytelling: We improved product pages with high-quality A+ content, comparison charts, and lifestyle imagery to increase trust and engagement.

  • Retargeting & External Traffic Strategy: We leveraged retargeting ads and external traffic sources to drive repeat purchases and improve organic rankings.

Results:

  • ACOS reduced by 32% – More efficient ad targeting and bid optimizations lowered costs while maintaining strong sales.

  • 37% increase in organic sales – Improved rankings led to more non-paid traffic and higher profitability.

  • 28% higher conversion rates – Optimized listings and enhanced product pages resulted in better customer engagement.

  • 50% revenue growth – A combination of ad efficiency and organic improvements significantly boosted total sales.

Conclusion:

By refining ad strategies and strengthening product listings, Fusion Cartel successfully increased profitability while scaling its Amazon presence. This case study highlights the importance of a data-driven, holistic approach to advertising and organic ranking.