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TrendVanaCase Study

Case Study: How We Helped TrendVana Client Become Profitable. Case Study – Digital 10X

Client: TrendVana
Industry: E-commerce
Objective: Scale sales while maintaining a profitable ACOS

Challenge:

TrendVana, a growing e-commerce brand, faced challenges in scaling its Amazon advertising without overspending. Their ACOS was fluctuating, and they struggled to find the right balance between ad spend and sales growth. Additionally, their campaigns lacked structured segmentation, leading to inefficient budget allocation.

Solution:

To help TrendVana achieve sustainable growth, we developed a data-driven advertising strategy focused on efficiency and scalability:

  • Campaign Segmentation: We restructured their campaigns by separating branded, competitor, and generic keyword targeting, ensuring better budget control and performance tracking.

  • Smart Bid Strategy: We implemented AI-driven bid adjustments, increasing bids on high-converting keywords while reducing wasted spend on underperforming terms.

  • Sponsored Brand & Display Ads Expansion: We expanded TrendVana’s advertising beyond sponsored products, leveraging brand and display ads to enhance visibility and attract new customers.

  • Product Page Optimization: To complement the ad strategy, we optimized product images, descriptions, and A+ content to improve conversion rates.

  • Retargeting & Upselling: We introduced retargeting campaigns to capture lost sales and upsell complementary products, increasing average order value.

Results:

  • 50 percent increase in sales – Scaling efforts led to higher revenue without a drastic increase in ad spend.

  • ACOS reduced by 20 percent – Smart bidding and segmentation significantly improved ad efficiency.

  • Higher customer retention – Retargeting campaigns increased repeat purchases and overall lifetime value.

  • Improved conversion rates – Optimized product pages led to better engagement and purchase rates.

Conclusion:

By implementing a structured, scalable advertising strategy alongside optimized product listings, TrendVana successfully increased sales while maintaining a healthy ACOS. This case study underscores the importance of strategic ad segmentation, retargeting, and continuous optimization in achieving long-term profitability.