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Purely Prime Case Study

Case Study: How We Helped Purely Prime Client Become Profitable. Case Study – Digital 10X

Client: Purely Prime
Industry: E-commerce
Objective: Improve ad efficiency and scale revenue growth

Challenge:

Purely Prime had a strong product lineup but struggled with high ACOS and low return on ad spend. Their campaigns were not optimized for profitability, and their listings lacked the necessary SEO structure to rank organically. Despite steady traffic, conversion rates remained below industry benchmarks, limiting their overall revenue potential.

Solution:

To enhance performance, we implemented a comprehensive optimization strategy focused on both PPC efficiency and organic growth:

  • Data-Driven Campaign Restructuring: We segmented their ad campaigns based on intent, separating branded, competitor, and generic keyword targeting for better budget control.

  • Refined Bidding Strategy: By adjusting bids dynamically based on conversion data, we maximized profitability while preventing unnecessary ad spend.

  • Negative Keyword Implementation: We filtered out low-converting search terms to reduce wasted spend and improve ACOS.

  • Listing Optimization for SEO & Conversions: We rewrote product titles, bullet points, and descriptions with high-ranking keywords while ensuring engaging, sales-driven copy.

  • A/B Testing for Creatives: We tested multiple variations of product images and ad creatives to identify the most effective formats for improving CTR and conversion rates.

  • Lightning Deals & Promotions: We incorporated strategic discounts and time-sensitive offers to increase sales velocity and improve organic rankings.

Results:

  • ACOS reduced by 30 percent – More efficient ad spend led to improved profitability.

  • 45 percent increase in organic traffic – SEO-optimized listings and higher sales velocity improved rankings.

  • 25 percent higher conversion rates – Listing enhancements and A/B testing resulted in more purchases per visitor.

  • 60 percent revenue growth – A combination of ad optimizations and organic improvements drove a significant increase in overall sales.

Conclusion:

Through strategic campaign restructuring, bid optimization, and listing enhancements, Purely Prime was able to reduce ACOS while scaling revenue. This case study highlights the power of combining paid and organic strategies to drive sustainable e-commerce growth on Amazon.