Zenith PicksCase Study

Client: Zenith Picks

Industry: E-commerce
Objective: Maximize ad efficiency and boost overall sales

Challenge:

Zenith Picks, a fast-growing e-commerce brand, was struggling with inefficient ad spend and declining profitability. Their ACOS (Advertising Cost of Sale) was too high, and their campaigns were not optimized for conversions. Despite strong product offerings, they were losing ground to competitors due to ineffective targeting and poor ad placements.

Solution:

To helpZenith Picks achieve sustainable growth and profitability, we implemented a tailored Amazon advertising strategy:

✅ Deep Campaign Audit & Restructuring: We conducted a comprehensive audit of Zenith Picks existing PPC campaigns, identifying areas where ad spend was being wasted and reallocating the budget toward high-performing campaigns.

✅ Advanced Keyword Strategy: Using data-driven keyword research, we refined targeting by focusing on long-tail keywords with high conversion potential while eliminating underperforming search terms through negative keyword implementation.

✅ Dynamic Bid Adjustments: We introduced real-time bid optimization, increasing bids for high-ROI keywords while lowering bids for low-converting ones, ensuring maximum efficiency in ad spend.

✅ Competitor Targeting & Product Placement: By strategically targeting competitor ASINs and leveraging product display ads, we positioned Zenith Picks products directly in front of competitor shoppers, increasing market share.

✅ Creative Optimization & A/B Testing: We continuously tested different ad creatives, headlines, and product images to improve CTR (Click-Through Rate) and conversion rates.

✅ Automated Performance Monitoring: With daily performance tracking and AI-driven optimizations, we ensured ongoing improvements in ACOS and ROAS (Return on Ad Spend).

Results:

educed ACOS by 40% – After just a few months, we successfully lowered Zenith Picks ACOS from 30%+ to under 18%, leading to improved profitability.

30% Increase in Sales – Optimized ad spend and better targeting directly contributed to a significant boost in overall sales.

Higher ROAS & Profit Margins – With more efficient spending, Zenith Picks saw a 2.5x increase in return on ad spend, leading to long-term scalability.

Conclusion:

Through data-driven advertising strategies, continuous testing, and smart budget allocation, we transformed Zenith Picks’ Amazon PPC performance. The improved efficiency in ad spend not only reduced costs but also fueled revenue growth, proving that a structured and strategic approach to Amazon advertising yields powerful results.